浅谈CRM系统在细纱机售后服务中的应用
2022-02-14 11:09:59   来源：   评论：0 点击：

关键词：细纱机；CRM系统；两化融合；售后服务；营销；质量；管理；追溯
中图分类号：TS101.8          文献标志码：B          文章编号：1001-9634(2021)S1-0060-02
 
收稿日期：2021-04-14
作者简介：杜卢念（1988—），女，山西夏县人，助理工程师，主要从事细纱机质量控制与检测技术的应用与开发。
 
 
Abstract:In order to promote ability of rapid response to customer feedback problems，realize the systemization，standardization and standardized of after-sales service departments，and improve product quality，customer satisfaction and market competition ability，the background of application of CRM system in spinning frame after-sales service is introduced，and the role of the system in marketing management，quality management and the significance of the application of CRM system are analyzed in detail.It is pointed out that CRM system will effectively and scientifically integrate total quality management and total marketing management.The core is to track and record users’ on-site feedback problems and their processing，so as to make them more transparent and traceable，and provide theoretical and data support for the improvement and formulation of after-sales service strategies.
Key Words:spinning frame；the CRM system；industrialization and information integration；after-sales service；marketing；quality；management；trace

参考文献：
[1] 中华人民共和国工业和信息化部.信息化和工业化融合管理体系要求（试行）[Z] .2014.
[2] 经纬智能纺织机械有限公司.公司两化融合管理手册[Z] .2017.