“双循环”新发展格局下特种纺织品市场策略浅析
2022-02-14 10:23:21   来源：   评论：0 点击：

  关键词：双循环；新发展格局；特种纺织品；市场策略；品类布局；价格调整；销售模式
中图分类号：TS106.6           文献标志码：C          文章编号：1001-9634(2021)S1-0062-03

收稿日期：2021-01-25
作者简介：田艳军（1980—），男，湖北谷城人，中级经济师，中级公关员，主要从事纺织企业运营管理方面的工作。
 
  Abstract:In order to promote enterprises to seize the market opportunities，layout new products and open up new markets，the change trend of special textile market demand at home and abroad under the new development pattern of “dual circulation” is expounded.The market strategies for the development of special textile enterprises from the aspects such as category development，product price and market sales.It is pointed out that of brings new development opportunities for special textile enterprises.Under the new development pattern “dual circulation”，enterprises should focus on independent research and development，further absorb foreign innovative elements，and improve the product quality by improving internal skills.Enterprises should study market strategy from a strategic height and long-term perspective，plan category layout，price adjustment and sales model，and realize quality and efficiency improvement and transformation development.
Key Words:dual circulation；new development pattern；special textile；market strategy；category layout；price adjustment；sales model

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